Lena Chen is a New York based visual designer. She focuses on UI/UX with an emphasis on product strategy thinking. Curious about the world, empathetic to people, keen on discovering real-life problems, she is motivated by creating design that truly elevate user experience.

Case Studies ↓

Website Design

UnitedHealthcare
Small Business Store

The Small Business Store(SBS) is designed for small business owners to shop for health insurance for their employees.

B2B Portal Design

Corner Bank
Partner Collaboration Tool

The Partner Collaboration Tool(PCT) is a B2B service portal for Corner Bank employees and external staffs to view and manage banking accounts and cards.

App Design

Pawtails

Pawtails is an app that provides customized services for pet boarding, pet tracking, day care and health management.

App Design

Boba

Boba is designed for K12 students in China, combining school learning and online study scenes into a single app to motivate students and boost learning efficiency.

App Improvement

Artsy

Artsy is the largest online art marketplace with more than 1 million artworks by over one hundred thousand artists. The project aims to build trust between buyers and sellers.

App Design

Ambient Lighting

MyLights is an app that works with smart lightings to elevate user experience, creating a cozy and immersive home with both visual and sound.

Website Design

HoneyComb

Honeycomb is a platform for renting and buying apartments . It provides personalized services to meet the different needs of Chinese people living in New York.

Website Re-Design

Tutor Orial

This is a school project: redesigning Tutor Orial, an online tutor services website. The new website aims to improve user experience in finding a good tutor and booking a session.

Dancen

Dancen is an app for dancers to social, chat, and network. Users can discover high quality, diversified social scenes while creating dance.

Best Roommate

Best Roommate is a startup that aims to provide an efficient and secure platform for young people to find matching roommates in cities.

One Bank

Banking app that allows you to keep track of your spending of all bank cards with graphs, by day, week, month, year, or by category such as groceries, clothing, traveling, rent, etc.

Travel

An immersive app interface design.

Sweet Date

A sweet and safe dating app interface design.

UI&UX

Other Practices