App Improvement
Artsy
Artsy is the largest online art marketplace with more than one million artworks by over one hundred thousand artists. The project aims to build trust between buyers and sellers.
Role
Research
Interview
Product Design
Visual Design
Final UI
Research
Interview
Product Design
Visual Design
Final UI
Project Type
School Project
Team Member: Yuxi Lyu
Date
Nov. 2021 - Dec. 2021
Nov. 2021 - Dec. 2021
Research
In order to add an effective and reasonable feature, we first needed to identify exactly what the app is good and not good at. Preliminary research included demographics, app flow and competitive study.
Interview
We interviewed seven users, having them use the app as they want, try the main features, and asked them questions based on the script we wrote.
We collected their feedback, made affinity map and user journey maps.
We collected their feedback, made affinity map and user journey maps.
Affinity Map
User Journey Maps
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Product Design
Major Pain Point
Difficult to build a good trust relationship with the app and the artists.
Solutions
Allow users to confirm the authenticity and value of artworks with certified materials;
Provide detailed and diversified information about the artist’s life, experiences, events, videos, etc.
Provide detailed and diversified information about the artist’s life, experiences, events, videos, etc.
Solutions
Based on the trust formula, we wrote down some new features that can be added to the artist profile page, corresponding to the different components of the trust formula.
For example, the new feature of bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud.
For example, the new feature of bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud.
Sketching
We did a typographic anatomy of the original app, used the original branding to make wireframes to ensure consistency.
Final UI
“Trust” Highlights
- Current bidding price
- Bidding time and status
- Bidding history
- Certificate
- Artwork details
- Artist’s voice
- Artist’s life experiences
- Interviews and articles
- Artist’s events
- Contact form
Artwork Page (Before)
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In the original interface, there is no authentication services, nor any certified information about the artwork itself that is convincing.
Artist Event (New Page)
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In the original interface, there is no authentication services, nor any certified information about the artwork itself that is convincing.
Artist Event (New Page)
Artwork Page (After)
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Artist Articles (New Page)
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We added more resources about the artist from other platforms. Users can get a more thorough understanding of the artist’s life experiences, big events, and personalities.
We added more resources about the artist from other platforms. Users can get a more thorough understanding of the artist’s life experiences, big events, and personalities.
Bidding History (New Page)
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Bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud.
Bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud.