App Design

Boba


Boba is designed for K12 students in China, combining school learning and online study scenes into a single App to motivate students and boost learning efficiency.





Role

Research
Interview
Product Design
Visual Design
Final UI
Project Type

Self Initiated
Date

Nov. 2021 - Jan. 2022



Research

Paperless learning is one of the evidence of technological development. With the constant improvement of electronic products such as ipads and macbook, apps such as notion, goodnotes and notability, students are able to organize their learning resources and notes more efficiently.

In addition, many teaching materials are now digitally accessible online, and educators are now able to build a comprehensive teaching system on the internet. In addition, paperless learning saves trees, relieving the pressure on our natural environment.





At the same time, traditional paper-based teaching still cannot be completely abandoned, both because of the huge impact that paperless teaching may bring to the traditional publishing industry, and also because learning with paper and pencil allows students to concentrate better, especially for secondary school students who have less self-control compared to college students, considering the various distractions on the internet. From this point of view, 100% paperless teaching is not desirable for K12 education in China.


However, it is undeniable that technology products have the absolute advantages of being instant, efficient and permanent. So how can we combine paperless and paper-based teaching to complement each other's strengths and weaknesses, so that technology products can be used as an auxiliary tool without replacing traditional paper-based teaching? Together the mix of technology and paper-based teaching can better motivate students and improve learning efficiency.



Competitive Study


Analysis on 3 competitors in the Chinese market

• Service Comparison
• SWOT Analysis



The current learning apps focus on practical functions with high returns.
But there are relatively few functions about tracking personal learning records and charts, as well as social functions such as learning forums and teacher-student communication.



Interview

I made a questionnaire to understand Chinese students’ habits, behaviors, needs and painpoints.


User Habits
Ways of taking notes in class?
Study tools being used?
Study support apps being used?


User Behavior
Time spent studying in study hall?
Time spent studying at home/dormitory?
Time spent studying on commuting?


User Needs & Pain Points


What do you think of current study apps?
What services do you find helpful?
What other advanced services do you want the app to provide?





I made the data into graphs to build user profiles.






Product Design

Left: site map
Right: user journey map




Sketching




In sketching and wireframing, I used the Impact and Effort Matrix to figure out how to arrange information efficiently.



Visual Design



Typography & Color



Brand Mascot


Final UI