Website & Mobile

I lead the end-to-end design of digital health experience for one of the largest health insurance company in the U.S., translating complex medical, coverage, and policy information into intuitive, data-informed interfaces. My work includes building AI-enabled recommendation systems, optimizing member workflows, and conducting rigorous user research and experimentation to improve usability, trust, and outcomes.  I collaborate closely with product, engineering, and clinical stakeholders to design systems that are responsible, transparent, and scalable, with a strong focus on accessibility, equity, and measurable impact.

Impact I’ve achieved:

Increased traffic by 2,570% - 4,050% in a year
Increased user update rate by 77% in 1 month
Increased conversion by 52% in 2 months
Increased shopper-to-quote rate by 57.3% in 10 months