https://lenachenleqi.cargo.site Lena Chen Tue, 03 Mar 2026 01:31:14 +0000 https://lenachenleqi.cargo.site en https://lenachenleqi.cargo.site/Calibrate Thu, 16 Jan 2025 17:25:15 +0000 Lena Chen https://lenachenleqi.cargo.site/Calibrate AI Decision Literacy AppCalibrate Copyright © 2025 Leqi ChenCalibrate is a personal AI decision-support system designed to help people make better judgments when working with AI. As AI increasingly influences everyday decisions, users are often pushed toward either over- trusting AI outputs or rejecting them entirely without clear visibility into uncertainty, limitations or risk. Calibrate reframes AI not as an authority, but as a perspective to be evaluated. It focuses on trust calibration, helping users decide when to trust AI, how much to trust it, and when not to rely on it at all. <img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b2a0165c5e7674869c59de4738f8a36406c55b17630194100eb69d8546ca763b/1.jpg" data-mid="245201301" border="0" src="https://freight.cargo.site/w/1000/i/b2a0165c5e7674869c59de4738f8a36406c55b17630194100eb69d8546ca763b/1.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/10d6e32e23eab25d758e32ccaa44e85e52e5707edb48fbb002f4196cbc786b86/2.jpg" data-mid="245201302" border="0" src="https://freight.cargo.site/w/1000/i/10d6e32e23eab25d758e32ccaa44e85e52e5707edb48fbb002f4196cbc786b86/2.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b130607ec2cbfcb3ee91c91441ec3f7c94b5e71c36246cbadfdc382175238518/3.jpg" data-mid="245201303" border="0" src="https://freight.cargo.site/w/1000/i/b130607ec2cbfcb3ee91c91441ec3f7c94b5e71c36246cbadfdc382175238518/3.jpg" /><img width="5766" height="6027" width_o="5766" height_o="6027" data-src="https://freight.cargo.site/t/original/i/55dbf84edc030bd3d18c8c9b5a63c3fdbf38090f42a738f8fdd94675194e278b/4.jpg" data-mid="245201304" border="0" src="https://freight.cargo.site/w/1000/i/55dbf84edc030bd3d18c8c9b5a63c3fdbf38090f42a738f8fdd94675194e278b/4.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/3075969f9dce5203dfa200937336bb9a9ab6b99bf869ce8606910143e534f440/5.jpg" data-mid="245201305" border="0" src="https://freight.cargo.site/w/1000/i/3075969f9dce5203dfa200937336bb9a9ab6b99bf869ce8606910143e534f440/5.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/e76465974b9f5e18bb18c7fc4e978a79d92cc70f27062088deded0941f0c024b/6.jpg" data-mid="245201306" border="0" src="https://freight.cargo.site/w/1000/i/e76465974b9f5e18bb18c7fc4e978a79d92cc70f27062088deded0941f0c024b/6.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/62265b7f995c567b92b9df94a61765e114e8b70c48c61450ac19cbcfb7a0c84b/7.jpg" data-mid="245201308" border="0" src="https://freight.cargo.site/w/1000/i/62265b7f995c567b92b9df94a61765e114e8b70c48c61450ac19cbcfb7a0c84b/7.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/77d71311a348b6e35053add9ed1e0f014ef3c566ad1406b5c5081161415c5d44/8.jpg" data-mid="245201309" border="0" src="https://freight.cargo.site/w/1000/i/77d71311a348b6e35053add9ed1e0f014ef3c566ad1406b5c5081161415c5d44/8.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/1d73ae1d865beb6885af61bd0200ae60e8cbd45f37fa6d18283f848ceca75e5c/9.jpg" data-mid="245201310" border="0" src="https://freight.cargo.site/w/1000/i/1d73ae1d865beb6885af61bd0200ae60e8cbd45f37fa6d18283f848ceca75e5c/9.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/896e447d3d3cf6d20e18653610c7a5dde2e99a4fa0ab94a803013ee72c6aed09/10.jpg" data-mid="245201311" border="0" src="https://freight.cargo.site/w/1000/i/896e447d3d3cf6d20e18653610c7a5dde2e99a4fa0ab94a803013ee72c6aed09/10.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/5af58e7b38487fafa86cc215ead60a11ff87d936cbd83090b39e8c65fef39fff/11.jpg" data-mid="245201312" border="0" src="https://freight.cargo.site/w/1000/i/5af58e7b38487fafa86cc215ead60a11ff87d936cbd83090b39e8c65fef39fff/11.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/0524ee99dbe458ba8d99084e5e0a79fedd838fd8ce7ab6fa64ff4aafd8505126/12.jpg" data-mid="245201313" border="0" src="https://freight.cargo.site/w/1000/i/0524ee99dbe458ba8d99084e5e0a79fedd838fd8ce7ab6fa64ff4aafd8505126/12.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/af7c67e145322b8b70963d3cdc13275973389cc88a056f03fc64f65a1c74cbba/13.jpg" data-mid="245201316" border="0" src="https://freight.cargo.site/w/1000/i/af7c67e145322b8b70963d3cdc13275973389cc88a056f03fc64f65a1c74cbba/13.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/39e200183862a5d43d82f9b70362d4ce13a63d75ddf1f33278e76322ee0700d3/14.jpg" data-mid="245201317" border="0" src="https://freight.cargo.site/w/1000/i/39e200183862a5d43d82f9b70362d4ce13a63d75ddf1f33278e76322ee0700d3/14.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/3a3d47d7aa2f6c21ca7d717f5c6c64479f4747a228c3ef8e5a2bc4c37e8d84d4/15.jpg" data-mid="245201318" border="0" src="https://freight.cargo.site/w/1000/i/3a3d47d7aa2f6c21ca7d717f5c6c64479f4747a228c3ef8e5a2bc4c37e8d84d4/15.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/15edccdd587fd2a5fdb06c07dc3a43fda6fa78e268beece1ec2919badd84965d/16.jpg" data-mid="245201319" border="0" src="https://freight.cargo.site/w/1000/i/15edccdd587fd2a5fdb06c07dc3a43fda6fa78e268beece1ec2919badd84965d/16.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/30af8fd0d25616b757bd0e2c84b7ac2895022a8e8ade092729341d24f439787c/17.jpg" data-mid="245201320" border="0" src="https://freight.cargo.site/w/1000/i/30af8fd0d25616b757bd0e2c84b7ac2895022a8e8ade092729341d24f439787c/17.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/a77f55cc03d83b73c21382a87d8d7e2d252dc44248607b375b0ddd280f008e2f/18.jpg" data-mid="245201321" border="0" src="https://freight.cargo.site/w/1000/i/a77f55cc03d83b73c21382a87d8d7e2d252dc44248607b375b0ddd280f008e2f/18.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/38605f5043cf99e7a816c4f9e256cab41fedfb4c0bbf02d86d7aecb63a5fc80f/19.jpg" data-mid="245201322" border="0" src="https://freight.cargo.site/w/1000/i/38605f5043cf99e7a816c4f9e256cab41fedfb4c0bbf02d86d7aecb63a5fc80f/19.jpg" /><img width="5766" height="3240" width_o="5766" height_o="3240" data-src="https://freight.cargo.site/t/original/i/6c73ab86d2bfede43384ca4744a76908b6fc3e9af7d9f5687c2c109ee79493ef/20.jpg" data-mid="245201323" border="0" src="https://freight.cargo.site/w/1000/i/6c73ab86d2bfede43384ca4744a76908b6fc3e9af7d9f5687c2c109ee79493ef/20.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/334cf17096197a1039e632f1711a74d93b121f97d4926e6923750e625ef8dc48/21.jpg" data-mid="245201324" border="0" src="https://freight.cargo.site/w/1000/i/334cf17096197a1039e632f1711a74d93b121f97d4926e6923750e625ef8dc48/21.jpg" /> Back to home Next case study → https://lenachenleqi.cargo.site/CuraPath Thu, 16 Jan 2025 17:39:51 +0000 Lena Chen https://lenachenleqi.cargo.site/CuraPath AI × Healthcare SuperAppCuraPath Copyright © 2025 Leqi Chen Healthcare should feel clearer, calmer, and closer to the people who need it.For most people, navigating health is overwhelming—unfamiliar symptoms, confusing medical language, rushed doctor visits, and fragmented care plans.
Information is everywhere, but guidance rarely feels personal, continuous, or truly supportive.Our AI-powered system acts as your full spectrum health companion, a navigator that helps you understand your body; a clinical partner that prepares you for every visit, and a care orchestrator that keeps your treatment on track long after the appointment ends. <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/8b282f0100d0708345ad4d4c6e358ec92d5d20faf29fd3163915b27948f114fe/1.jpg" data-mid="245201339" border="0" src="https://freight.cargo.site/w/1000/i/8b282f0100d0708345ad4d4c6e358ec92d5d20faf29fd3163915b27948f114fe/1.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/dd59e7c8d80655081c6c8ec33aaf60814bd9c48dd30edf7c32c38a803c8d7cae/2.jpg" data-mid="245201340" border="0" src="https://freight.cargo.site/w/1000/i/dd59e7c8d80655081c6c8ec33aaf60814bd9c48dd30edf7c32c38a803c8d7cae/2.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/864d7dd0a99a3f02b49bbaf5b3fe3e00c4a71ef8fb41e50cd0bc8d30ae35e167/3.jpg" data-mid="245201341" border="0" src="https://freight.cargo.site/w/1000/i/864d7dd0a99a3f02b49bbaf5b3fe3e00c4a71ef8fb41e50cd0bc8d30ae35e167/3.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/e3808952c275a74de1fb334ecebc15d7e9f4423abd130bef9e6333542a8b1a28/4.jpg" data-mid="245201343" border="0" src="https://freight.cargo.site/w/1000/i/e3808952c275a74de1fb334ecebc15d7e9f4423abd130bef9e6333542a8b1a28/4.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b899400c92f07961fd396c9c0632251751f05f7b1a209f16e402bb484a7443a8/5.jpg" data-mid="245201344" border="0" src="https://freight.cargo.site/w/1000/i/b899400c92f07961fd396c9c0632251751f05f7b1a209f16e402bb484a7443a8/5.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/34c0543ca7dd57859801ca40e463011a5187ff15c73a2a82424abf8453c6f261/6.jpg" data-mid="245201345" border="0" src="https://freight.cargo.site/w/1000/i/34c0543ca7dd57859801ca40e463011a5187ff15c73a2a82424abf8453c6f261/6.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/fb0207fc8ccfa5add8fd63c2ffbf2e0ec63666a53a1d09447bbf22fec5baca29/7.jpg" data-mid="245201346" border="0" src="https://freight.cargo.site/w/1000/i/fb0207fc8ccfa5add8fd63c2ffbf2e0ec63666a53a1d09447bbf22fec5baca29/7.jpg" /><img width="5880" height="3240" width_o="5880" height_o="3240" data-src="https://freight.cargo.site/t/original/i/dc3f3b11a048eb7b5939559275112aa091caaf9cb10f99fb0857663e89702518/8.jpg" data-mid="245201347" border="0" src="https://freight.cargo.site/w/1000/i/dc3f3b11a048eb7b5939559275112aa091caaf9cb10f99fb0857663e89702518/8.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/28b121a8383ae076bf20359fa70919fed95fc8d976dcf819164c340cc34ef511/9.jpg" data-mid="245201348" border="0" src="https://freight.cargo.site/w/1000/i/28b121a8383ae076bf20359fa70919fed95fc8d976dcf819164c340cc34ef511/9.jpg" /><img width="5760" height="6726" width_o="5760" height_o="6726" data-src="https://freight.cargo.site/t/original/i/6454a228edb124d62d9741a526298b975bf7631ef32df525741e4e40d9afe7b3/10.jpg" data-mid="245201349" border="0" src="https://freight.cargo.site/w/1000/i/6454a228edb124d62d9741a526298b975bf7631ef32df525741e4e40d9afe7b3/10.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/e24f07fd48d3ad374bb0f5622922f39cc59bb62f09e08f3ed9816060c9803e76/11.jpg" data-mid="245201350" border="0" src="https://freight.cargo.site/w/1000/i/e24f07fd48d3ad374bb0f5622922f39cc59bb62f09e08f3ed9816060c9803e76/11.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/3d36f67e3324dd54357009ceb0bb8a782faf1557048da6a1f7c5cb915a1c5c66/12.jpg" data-mid="245201351" border="0" src="https://freight.cargo.site/w/1000/i/3d36f67e3324dd54357009ceb0bb8a782faf1557048da6a1f7c5cb915a1c5c66/12.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/c62c7604c2a04ec25fa1e4288f1f4e3e7066e6b92b7f3db995c00d204dddf7f2/13.jpg" data-mid="245201352" border="0" src="https://freight.cargo.site/w/1000/i/c62c7604c2a04ec25fa1e4288f1f4e3e7066e6b92b7f3db995c00d204dddf7f2/13.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/6ac70198b91534cd81bbc5e868b798feaebcc7b95b514c5b30c144588a3c5b87/14.jpg" data-mid="245201353" border="0" src="https://freight.cargo.site/w/1000/i/6ac70198b91534cd81bbc5e868b798feaebcc7b95b514c5b30c144588a3c5b87/14.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/c1f5464d43e0bac327aa6cbed340decfc2d17a70d3c09eceab5a5e4ab08b5661/15.jpg" data-mid="245201354" border="0" src="https://freight.cargo.site/w/1000/i/c1f5464d43e0bac327aa6cbed340decfc2d17a70d3c09eceab5a5e4ab08b5661/15.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/4db3fc05aa7e20ec293524de2aca862d0fc9ebe21fa03ca8cb10086143c81f67/16.jpg" data-mid="245201355" border="0" src="https://freight.cargo.site/w/1000/i/4db3fc05aa7e20ec293524de2aca862d0fc9ebe21fa03ca8cb10086143c81f67/16.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/352abb60acb2d09ebceae19af94f1492578affe35a27a73ed3579eec2f3a1b34/17.jpg" data-mid="245201366" border="0" src="https://freight.cargo.site/w/1000/i/352abb60acb2d09ebceae19af94f1492578affe35a27a73ed3579eec2f3a1b34/17.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b9d08587e887ac46d88adb8c860820407df083e6d0d2c1d5715d19394455199a/18.jpg" data-mid="245201367" border="0" src="https://freight.cargo.site/w/1000/i/b9d08587e887ac46d88adb8c860820407df083e6d0d2c1d5715d19394455199a/18.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/2bfa116ff8565a0217a4e0436923d8a17c303515f1b53d672d5e7fd92982131e/19.jpg" data-mid="245201368" border="0" src="https://freight.cargo.site/w/1000/i/2bfa116ff8565a0217a4e0436923d8a17c303515f1b53d672d5e7fd92982131e/19.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/71c1cd7d20f6533a1b2f6af1677b0623fa6319bce19852dd2538f475af4b42dc/20.jpg" data-mid="245201369" border="0" src="https://freight.cargo.site/w/1000/i/71c1cd7d20f6533a1b2f6af1677b0623fa6319bce19852dd2538f475af4b42dc/20.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/bbcfc280e15042d194a781a3bdf57019949ce62e5b0817cd0a77f9ecac0c6f19/21.jpg" data-mid="245201370" border="0" src="https://freight.cargo.site/w/1000/i/bbcfc280e15042d194a781a3bdf57019949ce62e5b0817cd0a77f9ecac0c6f19/21.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/bf196f876ecc7399f6ea70fa496637c33682513d4dd117bb9d87b1ddd32552cb/22.jpg" data-mid="245201371" border="0" src="https://freight.cargo.site/w/1000/i/bf196f876ecc7399f6ea70fa496637c33682513d4dd117bb9d87b1ddd32552cb/22.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/14d7870fcb093f8854155c48618262e6bfa759f62462cba567e42c173bad427c/23.jpg" data-mid="245201372" border="0" src="https://freight.cargo.site/w/1000/i/14d7870fcb093f8854155c48618262e6bfa759f62462cba567e42c173bad427c/23.jpg" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b6d7101ec9678b21f6383d754988a0b0ff0ad00763cac7150718e2b45938c519/24.jpg" data-mid="245201373" border="0" src="https://freight.cargo.site/w/1000/i/b6d7101ec9678b21f6383d754988a0b0ff0ad00763cac7150718e2b45938c519/24.jpg" /><img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b031a6faca923892081992e03fa547d944d7cdff6c948a5ca4a01e0bacc9274d/25.jpg" data-mid="245201374" border="0" src="https://freight.cargo.site/w/1000/i/b031a6faca923892081992e03fa547d944d7cdff6c948a5ca4a01e0bacc9274d/25.jpg" /> Back to home Next case study → https://lenachenleqi.cargo.site/UnitedHealthcare-SBS Tue, 03 Mar 2026 01:31:14 +0000 Lena Chen https://lenachenleqi.cargo.site/UnitedHealthcare-SBS Website &amp; Mobile UnitedHealthcare Small Business Store I lead the end-to-end design of digital health experience for one of the largest health insurance company in the U.S., translating complex medical, coverage, and policy information into intuitive, data-informed interfaces. My work includes building AI-enabled recommendation systems, optimizing member workflows, and conducting rigorous user research and experimentation to improve usability, trust, and outcomes.&nbsp; I collaborate closely with product, engineering, and clinical stakeholders to design systems that are responsible, transparent, and scalable, with a strong focus on accessibility, equity, and measurable impact. Impact I’ve achieved: Increased traffic by 2,570% - 4,050% in a year Increased user update rate by&nbsp;77% in 1 month Increased conversion by 52% in 2 months Increased shopper-to-quote rate by 57.3% in 10 months <img width="11799" height="8999" width_o="11799" height_o="8999" data-src="https://freight.cargo.site/t/original/i/024377171c2ce5976a51cd1df874c112f1d53bef529a7ea9638df1bc4bc22d6d/2-devices.png" data-mid="245549131" border="0" src="https://freight.cargo.site/w/1000/i/024377171c2ce5976a51cd1df874c112f1d53bef529a7ea9638df1bc4bc22d6d/2-devices.png" /> <img width="3540" height="4875" width_o="3540" height_o="4875" data-src="https://freight.cargo.site/t/original/i/4860f95c4e62da2ad986681b804f4b7077745e4f044107f5f4ebd13d7751ec24/Select-Benefits-Desktop.png" data-mid="245549265" border="0" src="https://freight.cargo.site/w/1000/i/4860f95c4e62da2ad986681b804f4b7077745e4f044107f5f4ebd13d7751ec24/Select-Benefits-Desktop.png" /> <img width="3540" height="5258" width_o="3540" height_o="5258" data-src="https://freight.cargo.site/t/original/i/028fde8551029095ca56d1deada973422b6e7e6d66076011969484508cd89816/Coverage-Progress-Page.png" data-mid="245549275" border="0" src="https://freight.cargo.site/w/1000/i/028fde8551029095ca56d1deada973422b6e7e6d66076011969484508cd89816/Coverage-Progress-Page.png" /><img width="3540" height="5405" width_o="3540" height_o="5405" data-src="https://freight.cargo.site/t/original/i/69725e7bd2c66170335f87e73140d6ccdf6089bc039240a8183429d1fa53fa67/VA.png" data-mid="245549281" border="0" src="https://freight.cargo.site/w/1000/i/69725e7bd2c66170335f87e73140d6ccdf6089bc039240a8183429d1fa53fa67/VA.png" /> Back to home Next case study → https://lenachenleqi.cargo.site/Pawtails Sat, 21 May 2022 19:37:47 +0000 Lena Chen https://lenachenleqi.cargo.site/Pawtails App DesignPawtailsPawtails is an app that provides customized services for pet boarding, pet tracking, day care and health management. <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/2680e86ca856f9efd1d34651394c146abd0339f0f3aad67564eb7b87d878733f/1.jpg" data-mid="143265373" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2680e86ca856f9efd1d34651394c146abd0339f0f3aad67564eb7b87d878733f/1.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/52c458fd2bd80f83b02b8ab8549ae2911745184ef9f551b4c68edddd8b536b99/2.jpg" data-mid="143265374" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/52c458fd2bd80f83b02b8ab8549ae2911745184ef9f551b4c68edddd8b536b99/2.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/996acf73f3835d9b9a9f142a69df0521e33d0b3a32362713355261ed8f91ca24/4.jpg" data-mid="143265375" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/996acf73f3835d9b9a9f142a69df0521e33d0b3a32362713355261ed8f91ca24/4.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1fa4ccaafb80c1ab68eb22d9cd1aecc186fd3c2a6fd84f4fba29893883df5317/5.jpg" data-mid="143265376" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1fa4ccaafb80c1ab68eb22d9cd1aecc186fd3c2a6fd84f4fba29893883df5317/5.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/38690c7e5508dd257b9e9b0c02e463e7faec0db8988414a6fa90a8d81e49e542/6.jpg" data-mid="143265386" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/38690c7e5508dd257b9e9b0c02e463e7faec0db8988414a6fa90a8d81e49e542/6.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/5d63d51ae2c8790c12e6aa5ed6bbc421e0148d586821bb6c4b4ae275b3862aea/8.jpg" data-mid="143265407" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5d63d51ae2c8790c12e6aa5ed6bbc421e0148d586821bb6c4b4ae275b3862aea/8.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/55c6c3fc89f6dceed3f3d6be39c9df66e2dd08d94ec6544617ffda24db28f746/9.jpg" data-mid="143265408" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/55c6c3fc89f6dceed3f3d6be39c9df66e2dd08d94ec6544617ffda24db28f746/9.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/eafede8fd00d58f1e80e03c03ef7b0870d6536ac0ce1769a7437afa35d326943/10.jpg" data-mid="143265410" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/eafede8fd00d58f1e80e03c03ef7b0870d6536ac0ce1769a7437afa35d326943/10.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/ceb68b13fbfd5120b12ac931cecb973ac3d722caff78be1848543c5857fc168a/11.jpg" data-mid="143265411" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ceb68b13fbfd5120b12ac931cecb973ac3d722caff78be1848543c5857fc168a/11.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/94c5eb5e9d6e026d4b02a4e1612e1b00258ce449febcd4195c72d81dff402455/13.jpg" data-mid="143265412" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/94c5eb5e9d6e026d4b02a4e1612e1b00258ce449febcd4195c72d81dff402455/13.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/e9fd0af2adacdf52deced95fda8fcddc00a4395b166cb33dc03975f7b380edf4/14.jpg" data-mid="143265413" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e9fd0af2adacdf52deced95fda8fcddc00a4395b166cb33dc03975f7b380edf4/14.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/b754eceda522d2baa854b8a260170e1e6bc9d5332d47039094079450985ca869/17.jpg" data-mid="143265414" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b754eceda522d2baa854b8a260170e1e6bc9d5332d47039094079450985ca869/17.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/8d17be353ff14aa8d9ce6822b079071d613a32ecf6e5ca92c24ccfdb2ec29b3e/18.jpg" data-mid="143265415" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d17be353ff14aa8d9ce6822b079071d613a32ecf6e5ca92c24ccfdb2ec29b3e/18.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1ace21812ea54611d344f1738988827b6caad351320d9be4732e7c9749690036/21.jpg" data-mid="143265416" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1ace21812ea54611d344f1738988827b6caad351320d9be4732e7c9749690036/21.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/ac07b8b465f9348e94023db06a757f241d7440feea8957d3778dfa0fd2b85bf2/22.jpg" data-mid="143265417" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ac07b8b465f9348e94023db06a757f241d7440feea8957d3778dfa0fd2b85bf2/22.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/287e51fee846f99140c172c0c93e2d44ceb273613199115d9f458b8b9fba8495/23.jpg" data-mid="143265418" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/287e51fee846f99140c172c0c93e2d44ceb273613199115d9f458b8b9fba8495/23.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/95d2fa8ecb9c3e7a4436089e14c4d6ade431a2dfa9cd3f078dc6a1e70db54e25/24.jpg" data-mid="143265419" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/95d2fa8ecb9c3e7a4436089e14c4d6ade431a2dfa9cd3f078dc6a1e70db54e25/24.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/484884bfad60e62febb5f75ea5816191a3e149bbb407ff76c9b2d01080e410a3/25.jpg" data-mid="143265420" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/484884bfad60e62febb5f75ea5816191a3e149bbb407ff76c9b2d01080e410a3/25.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/16445d22327025f9203f831a5097feed5571e7d1bb159d659d887cf10415cda3/26.jpg" data-mid="143265421" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/16445d22327025f9203f831a5097feed5571e7d1bb159d659d887cf10415cda3/26.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/408c442d8534b15d3c24a8669abf93299d6954ba93122da1a9c1154d2dcf8275/27.jpg" data-mid="143265422" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/408c442d8534b15d3c24a8669abf93299d6954ba93122da1a9c1154d2dcf8275/27.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7e8caaba870d8bc68b338050a1c2ccdc86d8ecab175155a61f2aacef1293e7e0/28.jpg" data-mid="143265423" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7e8caaba870d8bc68b338050a1c2ccdc86d8ecab175155a61f2aacef1293e7e0/28.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/060e522593b26d6e08f7cf326ded4180c0f3ea3a1ea1a2026c330752369ed98b/30.jpg" data-mid="143265424" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/060e522593b26d6e08f7cf326ded4180c0f3ea3a1ea1a2026c330752369ed98b/30.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/8e259363918cd8f67a7d1046ec067f7261359ad1b626da25f2883f20838251e1/31.jpg" data-mid="143265425" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8e259363918cd8f67a7d1046ec067f7261359ad1b626da25f2883f20838251e1/31.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/c7303b473e0d7fd1812577bf7686608e0e8ad175a1b0a8c5be18c6da566e3aa1/32.jpg" data-mid="143265426" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c7303b473e0d7fd1812577bf7686608e0e8ad175a1b0a8c5be18c6da566e3aa1/32.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7e4c17adcafd197d4222cd0f5fc55aa3db377483b10d6b7131dbb8229d58e95b/33.jpg" data-mid="143265427" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7e4c17adcafd197d4222cd0f5fc55aa3db377483b10d6b7131dbb8229d58e95b/33.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/9e36d973dd31475cc650cb26eb7e00f576649f06b30160c82363eb837c494050/34.jpg" data-mid="143265428" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9e36d973dd31475cc650cb26eb7e00f576649f06b30160c82363eb837c494050/34.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/529fc76a824e3ec970a2f9894858e86fdffbc980405c66ecf70449ce34856b8c/35.jpg" data-mid="143265430" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/529fc76a824e3ec970a2f9894858e86fdffbc980405c66ecf70449ce34856b8c/35.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/6dad33262f26910cbb7373033dff5e996013fd97837eefeb11e95dfe7d3ca896/36.jpg" data-mid="143265431" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6dad33262f26910cbb7373033dff5e996013fd97837eefeb11e95dfe7d3ca896/36.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/b42c7fa89fbc508cd4efbdd275e714c500f88566ad255b11be4af11ba56cfe96/37.jpg" data-mid="143265432" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b42c7fa89fbc508cd4efbdd275e714c500f88566ad255b11be4af11ba56cfe96/37.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/3af528acce4c4bb6b004970a758e6c37b01270d0b74749ee9d15ead6f09a8198/38.jpg" data-mid="143265433" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3af528acce4c4bb6b004970a758e6c37b01270d0b74749ee9d15ead6f09a8198/38.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/654979f2ea6a7b1a461b0dc7ed651e4c10a46101f4d234d17d4e57df54ad9afb/39.jpg" data-mid="143265434" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/654979f2ea6a7b1a461b0dc7ed651e4c10a46101f4d234d17d4e57df54ad9afb/39.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/92166e8d431b3b5b1aa94ea2986c3aef31da1c9686ee317bb8601453fff58bab/40.jpg" data-mid="143265435" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/92166e8d431b3b5b1aa94ea2986c3aef31da1c9686ee317bb8601453fff58bab/40.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/a2bd553e7fb27568f7fe8b6fdb1194a68e33ae081be2ecd4cad25f32261283af/41.jpg" data-mid="143265436" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a2bd553e7fb27568f7fe8b6fdb1194a68e33ae081be2ecd4cad25f32261283af/41.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/8d85853cae6e8b07058a93d3eef477dc49c7cea1a622c609af1ecf44ec2fef46/42.jpg" data-mid="143265437" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d85853cae6e8b07058a93d3eef477dc49c7cea1a622c609af1ecf44ec2fef46/42.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7c1c18f76a2547b4ee1f595d301326c4d99183e34108eddd47769dab9eb92ef4/43.jpg" data-mid="143265439" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7c1c18f76a2547b4ee1f595d301326c4d99183e34108eddd47769dab9eb92ef4/43.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/e42b3c257e08f4d296f8c2ad54e7d6bf812d50fb9dd92d798a243d647bc5bddd/44.jpg" data-mid="143265440" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e42b3c257e08f4d296f8c2ad54e7d6bf812d50fb9dd92d798a243d647bc5bddd/44.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/3174e6ceaa4742eed378ab1ef432024f1f6bb9225cc3983f2ef8b2c0452dd0e5/45.jpg" data-mid="143265441" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3174e6ceaa4742eed378ab1ef432024f1f6bb9225cc3983f2ef8b2c0452dd0e5/45.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/976a9e4774e88feda9ee3c9a53ca9da5db9da4707383fb20b1436171c448873e/46.jpg" data-mid="143265442" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/976a9e4774e88feda9ee3c9a53ca9da5db9da4707383fb20b1436171c448873e/46.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/6229821c77f4767faf474babddc2168f6b6ddae182c417d3d7c98909353dd4cf/47.jpg" data-mid="143265443" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6229821c77f4767faf474babddc2168f6b6ddae182c417d3d7c98909353dd4cf/47.jpg" /> Back to home Next case study → https://lenachenleqi.cargo.site/Boba Wed, 09 Mar 2022 02:43:32 +0000 Lena Chen https://lenachenleqi.cargo.site/Boba App DesignBobaBoba is designed for K12 students in China, combining school learning and online study scenes into a single App to motivate students and boost learning efficiency. <img width="2688" height="1912" width_o="2688" height_o="1912" data-src="https://freight.cargo.site/t/original/i/cec8048b6ba9749538d70fba4036a56322bffebfbd2bfd333d63a67091adcbf6/Group-145.jpg" data-mid="135738004" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cec8048b6ba9749538d70fba4036a56322bffebfbd2bfd333d63a67091adcbf6/Group-145.jpg" /> Research Paperless learning is one of the evidence of technological development. With the constant improvement of electronic products such as ipads and macbook, apps such as notion, goodnotes and notability, students are able to organize their learning resources and notes more efficiently. In addition, many teaching materials are now digitally accessible online, and educators are now able to build a comprehensive teaching system on the internet. In addition, paperless learning saves trees, relieving the pressure on our natural environment. <img width="2688" height="1269" width_o="2688" height_o="1269" data-src="https://freight.cargo.site/t/original/i/c17befdcea7d778c7ba3bd0f467b65bab4d205c98c0e6af3b73eba4d043a3998/Frame-237.png" data-mid="135789088" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c17befdcea7d778c7ba3bd0f467b65bab4d205c98c0e6af3b73eba4d043a3998/Frame-237.png" /> At the same time, traditional paper-based teaching still cannot be completely abandoned, both because of the huge impact that paperless teaching may bring to the traditional publishing industry, and also because learning with paper and pencil allows students to concentrate better, especially for secondary school students who have less self-control compared to college students, considering the various distractions on the internet. From this point of view, 100% paperless teaching is not desirable for K12 education in China. However, it is undeniable that technology products have the absolute advantages of being instant, efficient and permanent. So how can we combine paperless and paper-based teaching to complement each other's strengths and weaknesses, so that technology products can be used as an auxiliary tool without replacing traditional paper-based teaching? Together the mix of technology and paper-based teaching can better motivate students and improve learning efficiency. Competitive Study Analysis on 3 competitors in the Chinese market • Service Comparison• SWOT Analysis <img width="1716" height="2904" width_o="1716" height_o="2904" data-src="https://freight.cargo.site/t/original/i/d1b6043d5897b69ac46179fb7c82fb7d74d6c614cc515d4281e9324716ac7e20/Frame-231.png" data-mid="135789086" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d1b6043d5897b69ac46179fb7c82fb7d74d6c614cc515d4281e9324716ac7e20/Frame-231.png" /> The current learning apps focus on practical functions with high returns.But there are relatively few functions about tracking personal learning records and charts, as well as social functions such as learning forums and teacher-student communication. Interview I made a questionnaire to understand Chinese students’ habits, behaviors, needs and painpoints. User Habits Ways of taking notes in class?Study tools being used?Study support apps being used? User Behavior Time spent studying in study hall?Time spent studying at home/dormitory?Time spent studying on commuting?User Needs &amp; Pain Points What do you think of current study apps?What services do you find helpful?What other advanced services do you want the app to provide?<img width="2688" height="1840" width_o="2688" height_o="1840" data-src="https://freight.cargo.site/t/original/i/651f78466f99cf0cb6eaed83c044ea3d315f43bdfea39317b7fc04333f69a456/Frame-238.png" data-mid="135789089" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/651f78466f99cf0cb6eaed83c044ea3d315f43bdfea39317b7fc04333f69a456/Frame-238.png" /> I made the data into graphs to build user profiles. <img width="2793" height="2990" width_o="2793" height_o="2990" data-src="https://freight.cargo.site/t/original/i/894a332894faef80c578685d54e9d554c487bb5e82618bb3771632f16a9cfc05/Frame-239.png" data-mid="135789090" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/894a332894faef80c578685d54e9d554c487bb5e82618bb3771632f16a9cfc05/Frame-239.png" /> Product Design Left: site map Right: user journey map <img width="2688" height="2185" width_o="2688" height_o="2185" data-src="https://freight.cargo.site/t/original/i/86ac1d09fa2ddd57d56ddd374dc1e6ab59a6934ac26b91b277a1cc1f3722b6d5/Frame-240.png" data-mid="135789091" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/86ac1d09fa2ddd57d56ddd374dc1e6ab59a6934ac26b91b277a1cc1f3722b6d5/Frame-240.png" /> Sketching <img width="2689" height="1730" width_o="2689" height_o="1730" data-src="https://freight.cargo.site/t/original/i/20e6d82586312a62a613204756ad2230ba79bae4826845ca610d20b8d520d6ed/Frame-241.png" data-mid="135789092" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/20e6d82586312a62a613204756ad2230ba79bae4826845ca610d20b8d520d6ed/Frame-241.png" /> In sketching and wireframing, I used the Impact and Effort Matrix to figure out how to arrange information efficiently. Visual Design Typography &amp; Color <img width="2697" height="1356" width_o="2697" height_o="1356" data-src="https://freight.cargo.site/t/original/i/ec149ec71cf9b1364d268d53ae18f18966b0356b7d571e7d13570d0c7a44b662/Frame-242.png" data-mid="135789093" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ec149ec71cf9b1364d268d53ae18f18966b0356b7d571e7d13570d0c7a44b662/Frame-242.png" /> Brand Mascot <img width="2688" height="1161" width_o="2688" height_o="1161" data-src="https://freight.cargo.site/t/original/i/e74e9ad1c29ef342b2ca61639a159dccd9de10ae530ee1265191257e6a24fbf1/Frame-324.png" data-mid="135789095" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e74e9ad1c29ef342b2ca61639a159dccd9de10ae530ee1265191257e6a24fbf1/Frame-324.png" /><img width="2688" height="693" width_o="2688" height_o="693" data-src="https://freight.cargo.site/t/original/i/90d8665f6c45818c60c902fcfc81095e427ef6045fe92ce8bd8ef85fafaa15e7/Frame-243.png" data-mid="135789094" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/90d8665f6c45818c60c902fcfc81095e427ef6045fe92ce8bd8ef85fafaa15e7/Frame-243.png" /> Final UI <img width="2000" height="25497" width_o="2000" height_o="25497" data-src="https://freight.cargo.site/t/original/i/0cc2e6d829905ae9f0d17c5f3448c5befcc693adadc797af7eceeb72fa65c842/.png" data-mid="135802698" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0cc2e6d829905ae9f0d17c5f3448c5befcc693adadc797af7eceeb72fa65c842/.png" /> Back to home Next case study → https://lenachenleqi.cargo.site/Artsy Wed, 09 Mar 2022 21:29:36 +0000 Lena Chen https://lenachenleqi.cargo.site/Artsy App ImprovementArtsyArtsy is the largest online art marketplace with more than one million artworks by over one hundred thousand artists. The project aims to build trust between buyers and sellers. <img width="2688" height="1912" width_o="2688" height_o="1912" data-src="https://freight.cargo.site/t/original/i/52529bb9bc7e10a8acb15962586707463adf7631dba2e989f7479a3ee57c51dc/Group-145-2.jpg" data-mid="135822177" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/52529bb9bc7e10a8acb15962586707463adf7631dba2e989f7479a3ee57c51dc/Group-145-2.jpg" /> Research In order to add an effective and reasonable feature, we first needed to identify exactly what the app is good and not good at. Preliminary research included demographics, app flow and competitive study. <img width="2689" height="4426" width_o="2689" height_o="4426" data-src="https://freight.cargo.site/t/original/i/71763ec03c4589c327818b1fdba7f391b0032ca74aa3276dad9ebe0b4ef00e0c/Frame-244.png" data-mid="135822250" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/71763ec03c4589c327818b1fdba7f391b0032ca74aa3276dad9ebe0b4ef00e0c/Frame-244.png" /> Interview We interviewed seven users, having them use the app as they want, try the main features, and asked them questions based on the script we wrote. We collected their feedback, made affinity map and user journey maps. Affinity Map <img width="2688" height="2264" width_o="2688" height_o="2264" data-src="https://freight.cargo.site/t/original/i/c787b3955e7b86b4004de09b2a5c7cd192848f174820313711e1609266dc8eff/Frame-245.png" data-mid="135822251" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c787b3955e7b86b4004de09b2a5c7cd192848f174820313711e1609266dc8eff/Frame-245.png" /> User Journey Maps <img width="2692" height="2298" width_o="2692" height_o="2298" data-src="https://freight.cargo.site/t/original/i/70bd6373e65484f9a1db63f28183394cdab004acd29a437c9c460dddb49afd07/Group-260.png" data-mid="135822257" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/70bd6373e65484f9a1db63f28183394cdab004acd29a437c9c460dddb49afd07/Group-260.png" /> Product Design Major Pain Point Difficult to build a good trust relationship with the app and the artists. Solutions Allow users to confirm the authenticity and value of artworks with certified materials; Provide detailed and diversified information about the artist’s life, experiences, events, videos, etc. Solutions Based on the trust formula, we wrote down some new features that can be added to the artist profile page, corresponding to the different components of the trust formula. For example, the new feature of bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud. <img width="2799" height="2277" width_o="2799" height_o="2277" data-src="https://freight.cargo.site/t/original/i/7ed8f774703b237d110f0249e2e146e9b46980f9ebb5eb29135bf04c44a17f81/Frame-246.png" data-mid="135822252" border="0" data-scale="88" data-no-zoom src="https://freight.cargo.site/w/1000/i/7ed8f774703b237d110f0249e2e146e9b46980f9ebb5eb29135bf04c44a17f81/Frame-246.png" /> Sketching We did a typographic anatomy of the original app, used the original branding to make wireframes to ensure consistency. <img width="2733" height="3209" width_o="2733" height_o="3209" data-src="https://freight.cargo.site/t/original/i/62823ed275a7c24b7996ff33e60e81d6993b9f6a9761fbd75d8fdd7f2a24c35f/Frame-247.png" data-mid="135822253" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/62823ed275a7c24b7996ff33e60e81d6993b9f6a9761fbd75d8fdd7f2a24c35f/Frame-247.png" /> Final UI “Trust” Highlights Current bidding priceBidding time and statusBidding historyCertificateArtwork detailsArtist’s voiceArtist’s life experiencesInterviews and articlesArtist’s eventsContact form <img width="1785" height="1321" width_o="1785" height_o="1321" data-src="https://freight.cargo.site/t/original/i/337656601d8e4cbdfd4455a6becaaf783f58a4d5ced9483b38bb0764845b587f/Frame-248.png" data-mid="135822254" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/337656601d8e4cbdfd4455a6becaaf783f58a4d5ced9483b38bb0764845b587f/Frame-248.png" /> Artwork Page (Before) <img width="1200" height="2596" width_o="1200" height_o="2596" data-src="https://freight.cargo.site/t/original/i/1745dfb52a533babf569de7c1f273e9f159b9cd2814c40926ee11c681fb8454d/IMG_4725-1.png" data-mid="135822258" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1745dfb52a533babf569de7c1f273e9f159b9cd2814c40926ee11c681fb8454d/IMG_4725-1.png" /> In the original interface, there is no authentication services, nor any certified information about the artwork itself that is convincing. Artist Event (New Page) <img width="1204" height="2600" width_o="1204" height_o="2600" data-src="https://freight.cargo.site/t/original/i/e8cd58eb265d7254b3ec5bfb069b0ebaf8cf50eb6ea940fb1c854349cb0a499a/Frame-229.png" data-mid="135822248" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e8cd58eb265d7254b3ec5bfb069b0ebaf8cf50eb6ea940fb1c854349cb0a499a/Frame-229.png" /> Artwork Page (After) <img width="1275" height="6207" width_o="1275" height_o="6207" data-src="https://freight.cargo.site/t/original/i/aa774b75d394d7a033e572e6d74abd811e674f9fb40864cc26968c1e27f157ce/Frame-249.png" data-mid="135822255" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/aa774b75d394d7a033e572e6d74abd811e674f9fb40864cc26968c1e27f157ce/Frame-249.png" /> Artist Articles (New Page) <img width="1204" height="2601" width_o="1204" height_o="2601" data-src="https://freight.cargo.site/t/original/i/a094983e2587f58c4cde97c97cece3a90f518a85827690192f3859ffab97f80e/Frame-227.png" data-mid="135822246" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a094983e2587f58c4cde97c97cece3a90f518a85827690192f3859ffab97f80e/Frame-227.png" />We added more resources about the artist from other platforms. Users can get a more thorough understanding of the artist’s life experiences, big events, and personalities. Bidding History (New Page) <img width="1204" height="2601" width_o="1204" height_o="2601" data-src="https://freight.cargo.site/t/original/i/9e1bfefe54485e21f2b203d8dea63e9207e572526cf622bd93460f29eaab3d17/Frame-231.png" data-mid="135822249" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9e1bfefe54485e21f2b203d8dea63e9207e572526cf622bd93460f29eaab3d17/Frame-231.png" />Bidding history demonstrates transparency. In a blockchain, as a shared database, all information of the artwork is transparent and cannot be changed, which helps prevent fraud. Back to home Next case study → https://lenachenleqi.cargo.site/Ambient-Lighting Wed, 27 Apr 2022 17:27:56 +0000 Lena Chen https://lenachenleqi.cargo.site/Ambient-Lighting App DesignAmbient LightingMyLights is an app that works with smart lightings to elevate user experience, creating a cozy and immersive home with both visual and sound. <img width="4320" height="2880" width_o="4320" height_o="2880" data-src="https://freight.cargo.site/t/original/i/ed42624a00acafd8e19a4167ed6301e8fcdfb20dc6dcd57f3e44f104f5e56055/thumbnail.jpg" data-mid="140959000" border="0" src="https://freight.cargo.site/w/1000/i/ed42624a00acafd8e19a4167ed6301e8fcdfb20dc6dcd57f3e44f104f5e56055/thumbnail.jpg" /> <img width="2000" height="23775" width_o="2000" height_o="23775" data-src="https://freight.cargo.site/t/original/i/14d6ec7b1842c59135dfc86530366d53c61824218bd02303a07239839b4e3dc9/Frame-15-2.jpg" data-mid="140960846" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/14d6ec7b1842c59135dfc86530366d53c61824218bd02303a07239839b4e3dc9/Frame-15-2.jpg" /><img width="2000" height="26052" width_o="2000" height_o="26052" data-src="https://freight.cargo.site/t/original/i/43d1b80ec01722a8ea93bf30a1525f683e8f6dc34e0faebea003d989ea8d5780/Frame-16.jpg" data-mid="140959674" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/43d1b80ec01722a8ea93bf30a1525f683e8f6dc34e0faebea003d989ea8d5780/Frame-16.jpg" /> Back to home Next case study → https://lenachenleqi.cargo.site/HoneyComb Sun, 13 Mar 2022 16:24:26 +0000 Lena Chen https://lenachenleqi.cargo.site/HoneyComb Website DesignHoneyCombHoneycomb is a platform for renting and buying apartments . It provides personalized services to meet the different needs of Chinese people living in New York. <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/77319c78a71dfa584b52ead2d5d278baf639dd5902e3f947c2158d407c4aeaae/3-devices.jpg" data-mid="139209647" border="0" src="https://freight.cargo.site/w/1000/i/77319c78a71dfa584b52ead2d5d278baf639dd5902e3f947c2158d407c4aeaae/3-devices.jpg" /> Research Even in the pandemic, there are still more and more Chinese people moving into the US, for study or for work. The demand for rental housing never stops rising. New York is the city with the largest Chinese population in the United States. The number of Chinese people living here continues to rise every year. But the NYC housing market is not mature yet; there is still plenty of room for improvement. Survey Design Method: Tencent questionnaire distributed among WeChat group Quantity: 100 questionnaires Goal: create user profiles; clearly understand users' pain points and rental needs; do cross-comparison to understandwhat rental information should be prioritized. Survey Result What’s your age?<img width="1233" height="393" width_o="1233" height_o="393" data-src="https://freight.cargo.site/t/original/i/ea62014732fd2eb7e7827b9cd666f0420683896d3e71bb99a1f8207d3e71fa65/chart-15.png" data-mid="136170418" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ea62014732fd2eb7e7827b9cd666f0420683896d3e71bb99a1f8207d3e71fa65/chart-15.png" />How do you rent an apartment in general? <img width="2685" height="705" width_o="2685" height_o="705" data-src="https://freight.cargo.site/t/original/i/2861537290605972a943052d89c7d55adff7140d5b06f3935bc6d30293f5bcad/chart-18.png" data-mid="136170465" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2861537290605972a943052d89c7d55adff7140d5b06f3935bc6d30293f5bcad/chart-18.png" />What is your reason for choosing this method? <img width="1335" height="504" width_o="1335" height_o="504" data-src="https://freight.cargo.site/t/original/i/dd568d566c52d693a53b5266e69c3a7433363d197f633c819ea7b4ed371e5046/chart-17.png" data-mid="136170473" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/dd568d566c52d693a53b5266e69c3a7433363d197f633c819ea7b4ed371e5046/chart-17.png" /> What do you look for most when renting? <img width="1338" height="738" width_o="1338" height_o="738" data-src="https://freight.cargo.site/t/original/i/041e4ddb3187808797a0380a70918813491d80a74e01172317852395900719c7/chart-19.png" data-mid="136170454" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/041e4ddb3187808797a0380a70918813491d80a74e01172317852395900719c7/chart-19.png" />What is your monthly budget on rent? <img width="1242" height="507" width_o="1242" height_o="507" data-src="https://freight.cargo.site/t/original/i/4cd7b4e3a1757492d2f5d343f6c0e544c5f66f0edfab286cd55c50a3ae689e06/chart-16.png" data-mid="136170481" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4cd7b4e3a1757492d2f5d343f6c0e544c5f66f0edfab286cd55c50a3ae689e06/chart-16.png" /> Survey Analysis Factors that influence user decision-making: <img width="2688" height="436" width_o="2688" height_o="436" data-src="https://freight.cargo.site/t/original/i/e4b2902162283ac7a13b1e70cc8d0c28aca0e13d6a91627beacd3b836e94ec92/Group-269.png" data-mid="136170575" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/e4b2902162283ac7a13b1e70cc8d0c28aca0e13d6a91627beacd3b836e94ec92/Group-269.png" /> Insights Price should be visible at all times. For example, in the search results, the price should be highlighted next to the preview of the listing. Reward and discounts should also be highlighted to draw users' attention.In the search result of the listings, the nearby subway, restaurants, supermarkets or convenience stores should better be highlighted. Show floor plans in a prominent place, allowing users to zoom in and save images.Show building overview, history, developer information to build trust between users and the building.The search function should match listings based on [school name], [city name], [area name], etc. A more detailed search filtering system can increase efficiency. User Personas <img width="2688" height="2034" width_o="2688" height_o="2034" data-src="https://freight.cargo.site/t/original/i/ef0a562f322ad75172f229340d7f1c3a96b311fd0f673859a5c76c5e0bb2c812/Group-270.png" data-mid="136170710" border="0" data-scale="79" data-no-zoom src="https://freight.cargo.site/w/1000/i/ef0a562f322ad75172f229340d7f1c3a96b311fd0f673859a5c76c5e0bb2c812/Group-270.png" /> Competitive Study <img width="2688" height="2115" width_o="2688" height_o="2115" data-src="https://freight.cargo.site/t/original/i/0160b917b54e1ac7200dae007d9cede851d4aad638e26ab93c3a364e361066c8/Group-271.png" data-mid="136170313" border="0" data-scale="86" data-no-zoom src="https://freight.cargo.site/w/1000/i/0160b917b54e1ac7200dae007d9cede851d4aad638e26ab93c3a364e361066c8/Group-271.png" /> User Stories <img width="2689" height="2840" width_o="2689" height_o="2840" data-src="https://freight.cargo.site/t/original/i/239ebed6cc5be1bbde7f7fa0e0d92681a85482887d7aa3be482e73a951eadd98/Group-272.png" data-mid="136170786" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/239ebed6cc5be1bbde7f7fa0e0d92681a85482887d7aa3be482e73a951eadd98/Group-272.png" /> Summary Target users know only little about NYC housing market, so they are wary and worried about fraud. It’s important to be professional and establish a reliable brand image. It’s also necessary to develop more network outside the website, such as chat apps, forums, etc. Scarcity of time and money is a major painpoint. We should focusing on users' price sensitivity: listing prices are eye-catching, sorting listings by price, etc. Also we can provide hands-on services and remote services, online consultation, agent viewing, live viewing, etc. Product Design <img width="436" height="436" width_o="436" height_o="436" data-src="https://freight.cargo.site/t/original/i/665dc4b0d00aa0f00fbd4a70dc58d9f174e4423a619080ebb00fe66e10c1aa94/Group-275.png" data-mid="136171061" border="0" data-scale="50" data-no-zoom src="https://freight.cargo.site/w/436/i/665dc4b0d00aa0f00fbd4a70dc58d9f174e4423a619080ebb00fe66e10c1aa94/Group-275.png" /> Local Schools&nbsp;Chinese people in New York City value a sense of belonging. They are more likely to follow what their friends, classmates and other Chinese people to make decisions. The website can recommend properties by school name to attract more users. <img width="436" height="436" width_o="436" height_o="436" data-src="https://freight.cargo.site/t/original/i/724935b0d907d3b7295d7e44f0ffaf8d0e91090faea7d46dd0ca506abc08b5dd/Group-274.png" data-mid="136171065" border="0" data-scale="49" data-no-zoom src="https://freight.cargo.site/w/436/i/724935b0d907d3b7295d7e44f0ffaf8d0e91090faea7d46dd0ca506abc08b5dd/Group-274.png" /> Detailed FiltersUsers want to be special, and the more detailed the filtering function is, the better the user experience is. Detailed filters can help users find properties more accurately. <img width="436" height="436" width_o="436" height_o="436" data-src="https://freight.cargo.site/t/original/i/54e046eb788e9fd3897456106efe42d0ad7dbcf756148c4516ae4560fbdc56c5/Group-273.png" data-mid="136171090" border="0" data-scale="49" data-no-zoom src="https://freight.cargo.site/w/436/i/54e046eb788e9fd3897456106efe42d0ad7dbcf756148c4516ae4560fbdc56c5/Group-273.png" /> Convenient ConsultationWeChat is the most used Chinese chat app. In WeChat groups, users can get the quickest and most first-hand rental updates. We can connect customer service on the website to WeChat groups to create a better user experience. Site Map <img width="2682" height="2010" width_o="2682" height_o="2010" data-src="https://freight.cargo.site/t/original/i/62e39116f43b1c06edb99e144f65aa7bc043915f0d5eaec9d7dc1873a7b959e9/Group-277.png" data-mid="136171150" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/62e39116f43b1c06edb99e144f65aa7bc043915f0d5eaec9d7dc1873a7b959e9/Group-277.png" /> User Journey Maps <img width="2682" height="1731" width_o="2682" height_o="1731" data-src="https://freight.cargo.site/t/original/i/66c7b02aef65cb6089837cc027ac4c903c2c705d7f33883cfe0a32229d8c40e7/Group-276.png" data-mid="136171179" border="0" data-scale="86" data-no-zoom src="https://freight.cargo.site/w/1000/i/66c7b02aef65cb6089837cc027ac4c903c2c705d7f33883cfe0a32229d8c40e7/Group-276.png" /> Wireframes <img width="2682" height="2216" width_o="2682" height_o="2216" data-src="https://freight.cargo.site/t/original/i/6b956ddf9ed3b7d254e946c8707cd7e3dbd0e129a65c8548ee1201c639cf07bb/Group-278.png" data-mid="136171258" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6b956ddf9ed3b7d254e946c8707cd7e3dbd0e129a65c8548ee1201c639cf07bb/Group-278.png" /> Visual Design Moodboard <img width="2670" height="1729" width_o="2670" height_o="1729" data-src="https://freight.cargo.site/t/original/i/32bd9f9b94f160088fb84faa17f1861df3c6e1d4d7329f96a60e6d6b0d5ebebd/Group-279.png" data-mid="136171333" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/32bd9f9b94f160088fb84faa17f1861df3c6e1d4d7329f96a60e6d6b0d5ebebd/Group-279.png" /> ColorI used indigo blue pared with a passionate honey orange color, conveying a sense of reliability, at the same time matchig the aesthetics of the younger generation. <img width="1761" height="1287" width_o="1761" height_o="1287" data-src="https://freight.cargo.site/t/original/i/d9ae8f68efdcf1ac19d7152e993962984f96a3f4e154cabc4126ec1c6ef157ec/Group-286.png" data-mid="136171659" border="0" data-scale="88" data-no-zoom src="https://freight.cargo.site/w/1000/i/d9ae8f68efdcf1ac19d7152e993962984f96a3f4e154cabc4126ec1c6ef157ec/Group-286.png" /> Logo Montserrat Regular Letter Spacing -25 Height +3% <img width="2183" height="2453" width_o="2183" height_o="2453" data-src="https://freight.cargo.site/t/original/i/41eec74375c4f692e143dcc81f6d3f8f56afc0761a3f9daee78b7bcc3f8f5dd0/Group-281.png" data-mid="136172300" border="0" data-scale="61" data-no-zoom src="https://freight.cargo.site/w/1000/i/41eec74375c4f692e143dcc81f6d3f8f56afc0761a3f9daee78b7bcc3f8f5dd0/Group-281.png" /> Typography <img width="2688" height="1782" width_o="2688" height_o="1782" data-src="https://freight.cargo.site/t/original/i/a87199532fd87fb1c483ae18d24588dfcdac58a0a020b511889fa72594941db8/Group-282.png" data-mid="136172036" border="0" data-scale="87" data-no-zoom src="https://freight.cargo.site/w/1000/i/a87199532fd87fb1c483ae18d24588dfcdac58a0a020b511889fa72594941db8/Group-282.png" /> Final UI Home <img width="2034" height="1579" width_o="2034" height_o="1579" data-src="https://freight.cargo.site/t/original/i/5df0fe26563308594a16ffdba1d73b54503039c3d38627e1571360706a130f44/---1.png" data-mid="136172016" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5df0fe26563308594a16ffdba1d73b54503039c3d38627e1571360706a130f44/---1.png" /> Nearby School Recommends listings near local schools that has large number of our target users: Chinese college students in NYC. Popular Smart recommendation of popular listings. NYC Schools All colleges in New York City, listed by the number of Chinese students, to met the majority users’ need. <img width="2169" height="1143" width_o="2169" height_o="1143" data-src="https://freight.cargo.site/t/original/i/7ee50ea48749065cde8872407731cfec9b2b08413c199efbd142b4b4ac0ee7e8/-1.png" data-mid="136172017" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7ee50ea48749065cde8872407731cfec9b2b08413c199efbd142b4b4ac0ee7e8/-1.png" /> Search <img width="3114" height="1542" width_o="3114" height_o="1542" data-src="https://freight.cargo.site/t/original/i/f1bcbf0eea0dab81b8cf0254277913b62d0927f74a271867330bb5541a1cb40f/-2.png" data-mid="136172672" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f1bcbf0eea0dab81b8cf0254277913b62d0927f74a271867330bb5541a1cb40f/-2.png" /> <img width="2038" height="2564" width_o="2038" height_o="2564" data-src="https://freight.cargo.site/t/original/i/b16f891dec4442e09098be353c868d278c358ff2903910355a857022fe475e28/Group-283.png" data-mid="136172050" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b16f891dec4442e09098be353c868d278c358ff2903910355a857022fe475e28/Group-283.png" /> Search Bar With shortcuts. Typing Shows all matching option; comprehensive and detailed. Error Message Shows error message if the input does not match any of the local listings. Card Design Price is the most important thing for our users. Tag marks the highlight features of the apartment.Shows popular schools near the listing and also the distance to the school. <img width="1494" height="1478" width_o="1494" height_o="1478" data-src="https://freight.cargo.site/t/original/i/4dd5f90e69e544d49233cc239ee318faae8cd040a10d8d4f431af8889191a7ad/Group-284.png" data-mid="136172056" border="0" data-scale="79" data-no-zoom src="https://freight.cargo.site/w/1000/i/4dd5f90e69e544d49233cc239ee318faae8cd040a10d8d4f431af8889191a7ad/Group-284.png" /> <img width="1908" height="1815" width_o="1908" height_o="1815" data-src="https://freight.cargo.site/t/original/i/9288d8bbdffbc25eb7b3aa54bdba6c00e941b0654028be65880943c30f08422f/-.png" data-mid="136172024" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9288d8bbdffbc25eb7b3aa54bdba6c00e941b0654028be65880943c30f08422f/-.png" /> Map When the user hovers on property, the map will show the corresponding property in orange color.Shows the price of properties in the map area, easy for users to compare and choose. Filtering Including school, room type, rent, and advanced filtering. <img width="2841" height="1691" width_o="2841" height_o="1691" data-src="https://freight.cargo.site/t/original/i/1895cd47de5f54a71eb25440951986e2d307588f52536417c23f4ff49c11a2e7/Group-285.png" data-mid="136172060" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1895cd47de5f54a71eb25440951986e2d307588f52536417c23f4ff49c11a2e7/Group-285.png" /> Apartment Details Photos/Videos Click on the arrows to browse through the imagesor see the gallery. Building Overview Concise description that lists out key information. Building Amenities Floor Plans Shows all room types, floor plans, total area, interior amenities, lease term, etc. Indoor Amenities <img width="1908" height="4002" width_o="1908" height_o="4002" data-src="https://freight.cargo.site/t/original/i/c8aa13f9bf952dbb6f2eac82a7f10be144a893e662bef2816fe5babce610d4f9/---1.png" data-mid="136172020" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c8aa13f9bf952dbb6f2eac82a7f10be144a893e662bef2816fe5babce610d4f9/---1.png" />Rental Application <img width="1905" height="948" width_o="1905" height_o="948" data-src="https://freight.cargo.site/t/original/i/41bfae4ca3b8920561036b3d5df0d9452f2adaa9f7d8da00adeb5de12ce8d5ba/.png" data-mid="136172026" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/41bfae4ca3b8920561036b3d5df0d9452f2adaa9f7d8da00adeb5de12ce8d5ba/.png" /> Application Form Required: apartment name, type, budget, and contact.Optional: move-in time.After submitting the application, a rental assistant will contact the user for next steps. Loans This section provides users with all payment parts and plans available. <img width="1917" height="1569" width_o="1917" height_o="1569" data-src="https://freight.cargo.site/t/original/i/78acfda74b7c0a7b05233dddf2fac3c6254f152b26e08b180dc8db3545e2d049/---1.png" data-mid="136172015" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/78acfda74b7c0a7b05233dddf2fac3c6254f152b26e08b180dc8db3545e2d049/---1.png" /> <img width="7680" height="3808" width_o="7680" height_o="3808" data-src="https://freight.cargo.site/t/original/i/7f748867034cc268ef28a8c3c17db3f720106cab87dce99a4fd26f753e885840/.png" data-mid="138929695" border="0" src="https://freight.cargo.site/w/1000/i/7f748867034cc268ef28a8c3c17db3f720106cab87dce99a4fd26f753e885840/.png" /> <img width="148" height="181" width_o="148" height_o="181" data-src="https://freight.cargo.site/t/original/i/9f66abfb0abd216dee4fadcc300b7fe970536c6d931344fc2251d071133af0d3/calculator.png" data-mid="136172029" border="0" data-scale="18" data-no-zoom src="https://freight.cargo.site/w/148/i/9f66abfb0abd216dee4fadcc300b7fe970536c6d931344fc2251d071133af0d3/calculator.png" /> Calculator Smart calculator for users who would like to pay in installments. <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/e6f4156ed38a629afb03b849b7661704a3f1927329efdcd0c5890c7fa5883c9f/3-devices.jpg" data-mid="138929727" border="0" src="https://freight.cargo.site/w/1000/i/e6f4156ed38a629afb03b849b7661704a3f1927329efdcd0c5890c7fa5883c9f/3-devices.jpg" />All Devices Desktop, Tablet, IOS <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bc07620b98233c34e428258b526c29112c4eb89b7770343425aadb095201aa3e/3-iphones.jpg" data-mid="139212253" border="0" src="https://freight.cargo.site/w/1000/i/bc07620b98233c34e428258b526c29112c4eb89b7770343425aadb095201aa3e/3-iphones.jpg" /> <img width="5667" height="3237" width_o="5667" height_o="3237" data-src="https://freight.cargo.site/t/original/i/d42156bd0c652b605428680fff411986bad41ef3f3a6437d6d4cc85417f7b4ec/holding-ipad.jpg" data-mid="139212254" border="0" src="https://freight.cargo.site/w/1000/i/d42156bd0c652b605428680fff411986bad41ef3f3a6437d6d4cc85417f7b4ec/holding-ipad.jpg" /> <img width="3814" height="2333" width_o="3814" height_o="2333" data-src="https://freight.cargo.site/t/original/i/aa1ffec60ddcfaa3a1ef863852d8d4887a9d749ecb9c81e047d776da848c1bb9/1-backstage.jpg" data-mid="139212249" border="0" src="https://freight.cargo.site/w/1000/i/aa1ffec60ddcfaa3a1ef863852d8d4887a9d749ecb9c81e047d776da848c1bb9/1-backstage.jpg" />Backstage For data upload and file management <img width="2904" height="1950" width_o="2904" height_o="1950" data-src="https://freight.cargo.site/t/original/i/330a7313908ae5fcf1fba8cb91d68f9bae6c6266d501bc6ce5a19d349eb20891/2-backstages.jpg" data-mid="139212251" border="0" src="https://freight.cargo.site/w/1000/i/330a7313908ae5fcf1fba8cb91d68f9bae6c6266d501bc6ce5a19d349eb20891/2-backstages.jpg" /> <img width="5038" height="2346" width_o="5038" height_o="2346" data-src="https://freight.cargo.site/t/original/i/a0a5386e9fb10a57a0b71799749633b3d09e9dd3510861549a4807b8caa9299f/.jpg" data-mid="138929728" border="0" src="https://freight.cargo.site/w/1000/i/a0a5386e9fb10a57a0b71799749633b3d09e9dd3510861549a4807b8caa9299f/.jpg" /> Branding For business use <img width="4872" height="2808" width_o="4872" height_o="2808" data-src="https://freight.cargo.site/t/original/i/1797812c6fab4322d1f95241a33283cbec3ea91bb9fe9cbf6fe5396fb3b26bcb/bag2.jpg" data-mid="139212370" border="0" src="https://freight.cargo.site/w/1000/i/1797812c6fab4322d1f95241a33283cbec3ea91bb9fe9cbf6fe5396fb3b26bcb/bag2.jpg" /><img width="5600" height="3963" width_o="5600" height_o="3963" data-src="https://freight.cargo.site/t/original/i/d1cc1c6992442bb05c04f2494ccd9ab53d104471fcd9d51388218a260e5ca11c/1.jpg" data-mid="139212250" border="0" src="https://freight.cargo.site/w/1000/i/d1cc1c6992442bb05c04f2494ccd9ab53d104471fcd9d51388218a260e5ca11c/1.jpg" /> Back to home Next case study → https://lenachenleqi.cargo.site/Tutor-Orial Thu, 10 Mar 2022 03:43:30 +0000 Lena Chen https://lenachenleqi.cargo.site/Tutor-Orial Website Re-DesignTutor OrialThis is a school project: redesigning Tutor Orial, an online tutor services website. The new website aims to improve user experience in finding good tutors and booking sessions. <img width="5000" height="3599" width_o="5000" height_o="3599" data-src="https://freight.cargo.site/t/original/i/f9eb5ef26a9de238ec676221a13b08338bda2a1e405f95347b30e4e5f741f96f/Desktop-Mockup.jpg" data-mid="139212959" border="0" src="https://freight.cargo.site/w/1000/i/f9eb5ef26a9de238ec676221a13b08338bda2a1e405f95347b30e4e5f741f96f/Desktop-Mockup.jpg" /> Research I started with the class to discuss and do a heuristic analysis on the original website. Based on the discussion, I was able to identify and prioritize problems that the website had. <img width="3120" height="1624" width_o="3120" height_o="1624" data-src="https://freight.cargo.site/t/original/i/44f0dc5e58d0b82e1ee32025231995ee8162f2c4a0adb7ccd240d45332443ff6/Frame-250.png" data-mid="135845397" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/44f0dc5e58d0b82e1ee32025231995ee8162f2c4a0adb7ccd240d45332443ff6/Frame-250.png" /> Then I did an adjacent industry audit to gather resources and inspiration on possible solutions. <img width="2688" height="1647" width_o="2688" height_o="1647" data-src="https://freight.cargo.site/t/original/i/e1a547116edfc2f49b4e4c7b3d45632f458bd95a3a0c1dbc40c261bb05b800a7/Frame-251.png" data-mid="135845398" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e1a547116edfc2f49b4e4c7b3d45632f458bd95a3a0c1dbc40c261bb05b800a7/Frame-251.png" /> Flow This is the first draft of a booking process flow.There are 2 pathways that differs in the order of events. <img width="3063" height="1332" width_o="3063" height_o="1332" data-src="https://freight.cargo.site/t/original/i/2e48b87d349ea2d819fd0d9519ea4bf92797f813cf811056d2c5f604f8227226/Flow-2.png" data-mid="135845395" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2e48b87d349ea2d819fd0d9519ea4bf92797f813cf811056d2c5f604f8227226/Flow-2.png" /> Pathway 1 Users first answer a series of questions about their personal information, grade and subjects they want help with. Next they choose the time and date they want to have tutor sessions. Based on the choices, the system will match them with available tutors. Then users can look at their profiles and choose tutor(s) to work with. Pros Choosing time first ensures that users only see available tutors. Cons Too many questions at the beginning. Possibility of leaving? Pathway 2 Users start with searching subjects. Next they use a filters panel to set their preferences, including price, availability and rating. Then they can choose from tutors that match the settings. Pros Users can get a better understanding of the reliability of the website and the quality of its tutors, before actually booking a session. Cons Will the filters panel be an obstacle? Low-Fi Prototypes At this stage, I did sketching based on the 2 pathways, and refine them into low-fi prototypes. Sketching <img width="2700" height="1563" width_o="2700" height_o="1563" data-src="https://freight.cargo.site/t/original/i/7539ed32e98ec256437f8039e5aaa7dfa9fd9ca27a6034c6a156456ad1b0b259/Frame-252.png" data-mid="135845399" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7539ed32e98ec256437f8039e5aaa7dfa9fd9ca27a6034c6a156456ad1b0b259/Frame-252.png" />Prototyping <img width="2688" height="3615" width_o="2688" height_o="3615" data-src="https://freight.cargo.site/t/original/i/5cac42a01ba26901d8b10dcd2c220d97bb6fe5164c3c4ead77679ccb39967c84/Frame-253.png" data-mid="135845400" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5cac42a01ba26901d8b10dcd2c220d97bb6fe5164c3c4ead77679ccb39967c84/Frame-253.png" /> User TestUser Profiles <img width="2811" height="1623" width_o="2811" height_o="1623" data-src="https://freight.cargo.site/t/original/i/e063fd161e62a8d36ed397e70ce63c2f72d63c4c0efdba4a94eac98fe94e3e60/Frame-285.png" data-mid="135845424" border="0" data-scale="82" data-no-zoom src="https://freight.cargo.site/w/1000/i/e063fd161e62a8d36ed397e70ce63c2f72d63c4c0efdba4a94eac98fe94e3e60/Frame-285.png" />Script and Notes <img width="2685" height="3081" width_o="2685" height_o="3081" data-src="https://freight.cargo.site/t/original/i/bd3cc65fe2b999e35ae1a9a1afa2195b4826f6486f0da7f3d47218afa11b3091/Frame-254.png" data-mid="135845403" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bd3cc65fe2b999e35ae1a9a1afa2195b4826f6486f0da7f3d47218afa11b3091/Frame-254.png" /> Affinity MapI documented what they said, did and felt. I was able to identify major pain points and opportunity points for the product. <img width="2685" height="2190" width_o="2685" height_o="2190" data-src="https://freight.cargo.site/t/original/i/0147f1a3cacf46eb66f1ed4f1ffdd4b83f30429b6ee01ac2f03d18bcff4de372/Frame-255.png" data-mid="135845409" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0147f1a3cacf46eb66f1ed4f1ffdd4b83f30429b6ee01ac2f03d18bcff4de372/Frame-255.png" /> Ideation <img width="2754" height="2518" width_o="2754" height_o="2518" data-src="https://freight.cargo.site/t/original/i/a0f2a6b055d0aae21bc9f4b1d88b5a9f16db938ad603d0d2f05416e7cad78ed4/Frame-256.png" data-mid="135845410" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a0f2a6b055d0aae21bc9f4b1d88b5a9f16db938ad603d0d2f05416e7cad78ed4/Frame-256.png" /> Final Flow<img width="2949" height="1192" width_o="2949" height_o="1192" data-src="https://freight.cargo.site/t/original/i/132a3c442ce1ec43b102a598d63d99ab2d3cd4312b909c2fb85ad03386878bab/Flow-3.png" data-mid="135845396" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/132a3c442ce1ec43b102a598d63d99ab2d3cd4312b909c2fb85ad03386878bab/Flow-3.png" /> Visual Design <img width="2806" height="1614" width_o="2806" height_o="1614" data-src="https://freight.cargo.site/t/original/i/990fbb193b092e8ccbe3407f82a89c5d4bb75cc95bc68ddd07bc85d019b98609/Frame-257.png" data-mid="135845411" border="0" data-scale="88" data-no-zoom src="https://freight.cargo.site/w/1000/i/990fbb193b092e8ccbe3407f82a89c5d4bb75cc95bc68ddd07bc85d019b98609/Frame-257.png" /> High-Fi Prototypes<img width="1680" height="1200" width_o="1680" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3b1b85b64d563e554e8882021636cb96b9ff3237f043e2a611a2c59e201b04a1/Home.png" data-mid="135845618" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3b1b85b64d563e554e8882021636cb96b9ff3237f043e2a611a2c59e201b04a1/Home.png" /> User CommentsRandom comments floating on the homepage.SubjectsLists out popular subjects. Filter &amp; SortIn the filter panel fixed on the left of the page, user can set up price, availability, rating, etc. The matching tutors on the right will update accordingly.The [Sort by] dropdown box also allows user to see tutors in specific order, such as rating high to low. <img width="1680" height="1198" width_o="1680" height_o="1198" data-src="https://freight.cargo.site/t/original/i/06ef160ddf1687f55bf398eaf5442e04ef0de1394302dc2729e3ede71e3a0e07/Choose--Tutors.png" data-mid="135845617" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/06ef160ddf1687f55bf398eaf5442e04ef0de1394302dc2729e3ede71e3a0e07/Choose--Tutors.png" /><img width="1680" height="1195" width_o="1680" height_o="1195" data-src="https://freight.cargo.site/t/original/i/f553b263a897f40fea198d97d8b0d2ebe62bb2bde99d749c0d172a476f03e555/Tutor-Profile-1.png" data-mid="135845619" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f553b263a897f40fea198d97d8b0d2ebe62bb2bde99d749c0d172a476f03e555/Tutor-Profile-1.png" /> Book a SessionUsers start with searching subjects. Next they use a filters panel to set their preferences, including price, availability and rating. Then they can choose from tutors that match the settings. <img width="2679" height="2880" width_o="2679" height_o="2880" data-src="https://freight.cargo.site/t/original/i/85d858ad29593abcd030bffe8cb86f5874c4ccdf5a7f937ec1b5e9e670b70698/Frame-258.png" data-mid="135845412" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/85d858ad29593abcd030bffe8cb86f5874c4ccdf5a7f937ec1b5e9e670b70698/Frame-258.png" /> Back to home Next case study → https://lenachenleqi.cargo.site/Dancen Wed, 09 Mar 2022 18:11:24 +0000 Lena Chen https://lenachenleqi.cargo.site/Dancen App DesignDancenDancen is an app for dancers to social, chat, network and collaborate. Users can discover high quality, diversified social scenes while creating great dance works. <img width="2688" height="1911" width_o="2688" height_o="1911" data-src="https://freight.cargo.site/t/original/i/aa7f6efa7634d32d033f9f9a8152a8a3260f34419f23a0690c976c150f1f947c/image-4.jpg" data-mid="135803272" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/aa7f6efa7634d32d033f9f9a8152a8a3260f34419f23a0690c976c150f1f947c/image-4.jpg" /> Research Streetdance originated from America, Korea and Japan. In recent years, as Kpop culture entered the Chinese market, streetdance became popular among gen Z. A substitute for gym, friendly to starters, it has attracted people of all ages in China. There are a variety of dance studios and dance classes everywhere.The way that Chinese streetdancers social is having dance classes. However, the pandemic caused concerns for them to go to classes. Online classes replaced in-person ones, but what was lost at the same time was efficiency as well as communication. Dancers now need a platform to better connect to each other. <img width="2688" height="766" width_o="2688" height_o="766" data-src="https://freight.cargo.site/t/original/i/5e4a4d135a47f0f27f4cb455dd09f17969ad230eb64d88fb4e6bcce75ff503e4/Frame-259.png" data-mid="135803135" border="0" data-scale="87" data-no-zoom src="https://freight.cargo.site/w/1000/i/5e4a4d135a47f0f27f4cb455dd09f17969ad230eb64d88fb4e6bcce75ff503e4/Frame-259.png" /> User Personas <img width="3108" height="1731" width_o="3108" height_o="1731" data-src="https://freight.cargo.site/t/original/i/7925c6688164e1c18efb17fab41a6bb46d9c94397e5845f880d3115c01bf2f0f/Frame-260.png" data-mid="135803136" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7925c6688164e1c18efb17fab41a6bb46d9c94397e5845f880d3115c01bf2f0f/Frame-260.png" /> Competitive Study <img width="2922" height="1818" width_o="2922" height_o="1818" data-src="https://freight.cargo.site/t/original/i/bf0319d6b6a6ec88aef882891bcaedc2b050d213c75e815777b0e26fa820dc40/Frame-261.png" data-mid="135803137" border="0" data-scale="96" data-no-zoom src="https://freight.cargo.site/w/1000/i/bf0319d6b6a6ec88aef882891bcaedc2b050d213c75e815777b0e26fa820dc40/Frame-261.png" /> Product Design The Fogg Behavior Model suggests that user behavior, that is the action to use the app, will happen under 3 conditions: motivation, ability, and trigger. <img width="2781" height="2469" width_o="2781" height_o="2469" data-src="https://freight.cargo.site/t/original/i/0019ae184bb896c9d38c0f39f798b2177d3b8af01d1b68ccc18d1708341bdb4d/Frame-286.png" data-mid="135803145" border="0" data-scale="87" data-no-zoom src="https://freight.cargo.site/w/1000/i/0019ae184bb896c9d38c0f39f798b2177d3b8af01d1b68ccc18d1708341bdb4d/Frame-286.png" /><img width="3108" height="2010" width_o="3108" height_o="2010" data-src="https://freight.cargo.site/t/original/i/a458ea2f5f275e666dca6a072389db088b5f1a1453d2423019e5c5c10b855d34/Frame-263.png" data-mid="135803138" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a458ea2f5f275e666dca6a072389db088b5f1a1453d2423019e5c5c10b855d34/Frame-263.png" />User Flow <img width="2706" height="2991" width_o="2706" height_o="2991" data-src="https://freight.cargo.site/t/original/i/7780165cbb1f1bae347ef208e27d0a907677344e685790f01b129de60d092bdc/Frame-264.png" data-mid="135803139" border="0" data-scale="86" data-no-zoom src="https://freight.cargo.site/w/1000/i/7780165cbb1f1bae347ef208e27d0a907677344e685790f01b129de60d092bdc/Frame-264.png" /> Wireframes <img width="2676" height="1620" width_o="2676" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3deba33cfc8f7762ca345fedde8b707881e42c0ae8a7f51e8e0e27ff35ad6c83/Frame-265.png" data-mid="135803140" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3deba33cfc8f7762ca345fedde8b707881e42c0ae8a7f51e8e0e27ff35ad6c83/Frame-265.png" /> Visual Design Moodboard <img width="2676" height="1011" width_o="2676" height_o="1011" data-src="https://freight.cargo.site/t/original/i/273cc10a1270cd6ebe0233fdf557083c98ce67049a6be3f617ea5e2a04e744e0/Frame-266.png" data-mid="135803141" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/273cc10a1270cd6ebe0233fdf557083c98ce67049a6be3f617ea5e2a04e744e0/Frame-266.png" /> Type <img width="2688" height="2097" width_o="2688" height_o="2097" data-src="https://freight.cargo.site/t/original/i/75d6449447fd7cf5147e3bd352dbc94fcd82bca55a89934923ae91b6c17b32eb/Frame-267.png" data-mid="135803142" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/75d6449447fd7cf5147e3bd352dbc94fcd82bca55a89934923ae91b6c17b32eb/Frame-267.png" /> Color <img width="2679" height="1053" width_o="2679" height_o="1053" data-src="https://freight.cargo.site/t/original/i/ac753e2b94a8b5628e72bfea18349ef5a7e5d18f6a41419e58d9b192cddacf43/Frame-268.png" data-mid="135803143" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ac753e2b94a8b5628e72bfea18349ef5a7e5d18f6a41419e58d9b192cddacf43/Frame-268.png" /> Logo <img width="2754" height="858" width_o="2754" height_o="858" data-src="https://freight.cargo.site/t/original/i/346d49062a02bfe54df1f89e402684d8d24b6c6adff48ea95558abdd8192ad5c/Frame-269.png" data-mid="135803144" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/346d49062a02bfe54df1f89e402684d8d24b6c6adff48ea95558abdd8192ad5c/Frame-269.png" /> Final UI <img width="4320" height="2241" width_o="4320" height_o="2241" data-src="https://freight.cargo.site/t/original/i/2469c36fbacc68c62a7406d6b74f3d0f2a6ad3fcb3870a6103fb7d3e2145aa95/Frame-307.png" data-mid="135803152" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2469c36fbacc68c62a7406d6b74f3d0f2a6ad3fcb3870a6103fb7d3e2145aa95/Frame-307.png" /> <img width="4320" height="2046" width_o="4320" height_o="2046" data-src="https://freight.cargo.site/t/original/i/bbeeb0f1106aa6304dabe707040d48a9fe7df2f842bbb689a45ffcd8458e36b7/Frame-306.png" data-mid="135803151" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bbeeb0f1106aa6304dabe707040d48a9fe7df2f842bbb689a45ffcd8458e36b7/Frame-306.png" /><img width="4320" height="2493" width_o="4320" height_o="2493" data-src="https://freight.cargo.site/t/original/i/7196b850c8c597c1b649f0fe0e5e8c1cff6927a55f99b8d0fb3a651dd371ae9b/Frame-305.png" data-mid="135803150" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7196b850c8c597c1b649f0fe0e5e8c1cff6927a55f99b8d0fb3a651dd371ae9b/Frame-305.png" /> <img width="4320" height="5931" width_o="4320" height_o="5931" data-src="https://freight.cargo.site/t/original/i/45d32aa840b513d541315691266e3a115c38fc70e72227bd6ed74e06e10d4330/Frame-308.png" data-mid="135803153" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/45d32aa840b513d541315691266e3a115c38fc70e72227bd6ed74e06e10d4330/Frame-308.png" /> <img width="4320" height="2658" width_o="4320" height_o="2658" data-src="https://freight.cargo.site/t/original/i/1d008a25946a1ac81578c99fca8050c1ac9dfa2301c75956245089b61342a065/Frame-304.png" data-mid="135803149" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1d008a25946a1ac81578c99fca8050c1ac9dfa2301c75956245089b61342a065/Frame-304.png" /> <img width="4320" height="4038" width_o="4320" height_o="4038" data-src="https://freight.cargo.site/t/original/i/beb2fb094ec28d6db708e69f7d8e7d311460b3a8ed155056b00df0367a3c64de/Frame-300.png" data-mid="135803146" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/beb2fb094ec28d6db708e69f7d8e7d311460b3a8ed155056b00df0367a3c64de/Frame-300.png" /><img width="4320" height="1608" width_o="4320" height_o="1608" data-src="https://freight.cargo.site/t/original/i/505c60df481de7de2c9b5a9bc42e38614c7e5772d3bb8fc3a3e344b314e1dee4/Frame-303.png" data-mid="135803148" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/505c60df481de7de2c9b5a9bc42e38614c7e5772d3bb8fc3a3e344b314e1dee4/Frame-303.png" /> <img width="4320" height="2508" width_o="4320" height_o="2508" data-src="https://freight.cargo.site/t/original/i/1f03875da6c639d06f3d45badb3bdfeefd7f11570d9c647c06b99d1f8fff833f/Frame-302.png" data-mid="135803147" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1f03875da6c639d06f3d45badb3bdfeefd7f11570d9c647c06b99d1f8fff833f/Frame-302.png" /> <img width="4320" height="2784" width_o="4320" height_o="2784" data-src="https://freight.cargo.site/t/original/i/ca7092a7440c7dbab3d1b1361e1aa1029b3c837fc2c78533efdbf84bd27557ef/Frame-309.png" data-mid="135803154" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ca7092a7440c7dbab3d1b1361e1aa1029b3c837fc2c78533efdbf84bd27557ef/Frame-309.png" /><img width="4320" height="2676" width_o="4320" height_o="2676" data-src="https://freight.cargo.site/t/original/i/1c119036cd65d1dda0fd45d40b3e3d8b2c042d66833bfa38326fe69a9ef06e00/Frame-310.png" data-mid="135803155" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1c119036cd65d1dda0fd45d40b3e3d8b2c042d66833bfa38326fe69a9ef06e00/Frame-310.png" /> <img width="4320" height="7311" width_o="4320" height_o="7311" data-src="https://freight.cargo.site/t/original/i/92962411fdb6b7039b953667a3affa4d6d8806be2d485a4cd71605a2dedfa8fe/Frame-311.png" data-mid="135803156" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/92962411fdb6b7039b953667a3affa4d6d8806be2d485a4cd71605a2dedfa8fe/Frame-311.png" /> <img width="4320" height="4041" width_o="4320" height_o="4041" data-src="https://freight.cargo.site/t/original/i/e99708dec2d8493d813ac7f62e5c1bf9470896fdfad687c77cb79dc940331d68/Frame-312.png" data-mid="135811285" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e99708dec2d8493d813ac7f62e5c1bf9470896fdfad687c77cb79dc940331d68/Frame-312.png" /> <img width="2688" height="1911" width_o="2688" height_o="1911" data-src="https://freight.cargo.site/t/original/i/aa7f6efa7634d32d033f9f9a8152a8a3260f34419f23a0690c976c150f1f947c/image-4.jpg" data-mid="135803272" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/aa7f6efa7634d32d033f9f9a8152a8a3260f34419f23a0690c976c150f1f947c/image-4.jpg" /> Back to home Next case study →